![Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
![Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info](https://bestmediainfo.com/uploads/2022/06/1655898940.Nike-&-Wendy.jpg)
Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
![Nathan Baugh on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the page – Nathan Baugh on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the page –](https://pbs.twimg.com/media/FS4RYPmWAAETgB9.jpg)